New month, new Yeti colors. At this point, the brand releases so many seasonal hues that even diehard collectors within Yeti Nation have a hard time keeping up.
That said, it’s latest drop is well-worth a closer look … literally. It represents only the third time ever (and the first in over a year) that the brand has released its ultrapopular Rambler bottles and tumblers in a textured finish.
Cherry Blossom, released ahead of summer, is only the third color ever to feature a textured finish.Yeti
As opposed to the smooth DuraCoat found on most Yeti Rambler bottles, the sand-paper-like finish brings additional grip.Yeti
To be clear, the special coating only extends to half the new drop, which includes both Black Forest green and Cherry Blossom pink.
However, the former features the typical smooth DuraCoat finish that applies to the vast majority of Yeti drinkware, which now accounts for over 60 percent of all Yeti sales, according to its most recent earnings report.
Drinkware is by far Yeti’s most popular category now, representing over 60 percent of all sales.Yeti
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