The brand is clearly betting on those who value order over chaos — and how you feel about all this organization probably says as much about your personality as it does about the product itself.
This ambitious new duffel is no different. Its killer app, if you will, is a set of internal attachment rails allowing you to configure a mix of pockets, dividers, organizers and wet/dirty bags however you desire.
The ultimate goal, of course, is that your sh*t stays sort throughout the course of a long trip, rather than devolving into the all-too-familiar disorganized mess.
Right now, every purchase comes with two removal padded dividers and two medium wet/dirty gear bags, which is a great start. Additional cubes, pockets and pouches and other elements can be purchased separately, of course.
With this approach, the brand is clearly betting on those who value order over chaos — and how you feel about all this organization probably says as much about your personality as it does about the product itself.
