Swiss watchmaker Ba111od, pronounced “Baillod,” is a small operation that stands toe-to-toe with some of the biggest names in the industry in terms of aesthetics and precision, while undercutting them in price.
There is no better demonstration of this practice than the new Chapter 4 Onyx Flying Tourbillon, a gorgeous minimalist dress watch at a surprisingly low—if still luxurious—price.
Founded in 2019 by Thomas Baillod, the young brand is notable for designing every element of its watches in-house and producing many in its facility, much like the generations-old brands it competes with.
For anything Ba111od can’t make on site, it works with a network of local partners, a luxury afforded by the brand’s location in the heart of the Swiss watchmaking hub of Neuchatel.
The Chapter 4 Onyx Flying Tourbillon represents the climax of Ba111od’s open-heart tourbillon series, which will cease production after this reference. It marks the final opportunity to buy one of the best dress watches in the $10,000 price range.
