While that figure doesn’t sound like much on paper, it’s important for an automaker that has — with little exception — catered to older drivers. Even with exciting V-Series models in the lineup, the average age of new customers purchasing a Cadillac in 2023 was 54, down from 59.5 some nine years prior.
By positioning the Optiq as the entry-level model of the lineup, Cadillac hopes that the EV will continue to attract younger buyers. Between the model’s all-electric drivetrain and sustainable features, such as accent fabric woven from 100% recycled yarn, it’s meant to provide a modern, progressive experience.
Pricing and availability
When the Optiq enters production this fall, Cadillac will offer the EV in two trim levels: Luxury and Sport. In each case, power will come from a dual-motor all-wheel drivetrain rated for 300 horsepower and 354 lb-ft of torque. Cadillac claims a range of 302 miles, and fast-charging can replenish up to 79 miles of range in 10 minutes.
Pricing for the Optiq starts at $53,495 for the Sport 1 and $52,895 for the Luxury 1. Should you find yourself interested in a heads-up display, heated rear outboard seats and other creature comforts, the higher-end Sport 2 and Luxury 2 models are available for just a few grand more.
