Instead, its existence is discussed (and often mocked) in online communities and verified only through the occasional personal image of green (men’s fragrance) or rose gold (women’s fragrance)- colored bottles, as well as listings on eBay and the like.
Surprisingly, this isn’t Rolex’s first foray into fragrance. While the idea of a luxury watchmaker dabbling in eau de parfum might seem out of left field, vintage bottles of Rolex-branded cologne have been floating around collector circles and online marketplaces for years.
One of the more well-known examples is Perpetually Yours, a now cheeky, retro-looking fragrance by today’s standards that sometimes surfaces on eBay and in collector shops—complete with packaging that wouldn’t look out of place in a 1970s airport duty-free case.
Whether it was a limited-run promotional item or a quirky side experiment, it suggests that Rolex’s relationship with scent goes back further than you’d expect.
Still, the modern iteration, which consists of two elegant bottled fragrances for men and women branded “Rolex Eau De Parfum,” isn’t something you can buy.
It’s elusive. It’s ultra-limited. And in its own odd way, very on-brand.
