From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find about a dozen new releases from the likes of Seiko, Timex and others. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.
Farer Aqua Compressor Titanium Series III
Now in its third generation, Farer’s Aqua Compressor looks better and keeps time more reliably than ever. The latter is thanks to the La Joux-Perret caliber G101 automatic movement that now powers this sleek daily diver. The new Series III includes the standard Endeavor with a grainy matte black dial and brushed titanium case, along with the new blue Endeavor Ocean Blue (pictured above) with a navy blue PVD-coated titanium case and a full lume dial, and Hecla Hunter Green with a brushed titanium case and a grid-textured hunter green dial.

Seiko Prospex “Turtle” Jaws 50th Anniversary
What better way to celebrate the 50th anniversary of Jaws than with a dive watch? This limited edition Seiko Prospex “Turtle” has a dial inspired by the movie’s theatrical poster, and the case back features an etching of The Orca, Quint’s boat used to hunt the man-eating shark. It is limited to 5,000 pieces worldwide and set to release in late July 2025.

G-Shock MTGB2000YBD2 Blue Fusion
G-Shock’s premium MT-G lineup was designed to combine the brand’s signature resin elements with metal, and this one is no different. It sports a carbon-reinforced resin monocoque inner case set in a layered carbon frame that offers both lightness and durability. It also has a Tough Solar movement, as well as all the other varying features and functions we’ve come to expect from the brand. The difference? This one is done in a sophisticated blue-gray ion-plated (IP) finish.

Tudor Black Bay 54 Lagoon Blue
This might just be the most beautiful, dressed-up version of Tudor’s most wearable dive watch. The textured dial is done in a Lagoon Blue (like a royalty-free Tiffany Blue) and is mated to a polished stainless steel case and matching five-link bracelet. Furthermore, the bezel is also polished stainless steel (with etched markings), giving it an almost minimalist appearance that’s somewhat unusual for the brand. Of course, it’s still a genuine diver with a rock-solid automatic movement.