Key Points
- According to research from multiple studies, more married women are choosing to travel by themselves than ever before.
- While older women are leading the charge, younger women are becoming more interested in solo travel as well.
- Best of all? Many are saying that it’s actually been good for their marriages.
Thereās a surprising shift happening in the world of travel: more married women are booking solo getaways than ever before.Ā
According to a 2024 study by online travel agency Booking.com, over 54 percent of women surveyed said they wanted to travel solo. And according to previous studies, such as one from 2023 by Boston-based tour operator Road Scholar, found that 60 percent of its solo travelers were married women traveling without their spouses. In that same year, another report fromĀ Australian travel agency Flight Centre found that women going it alone was the company’s most common type of traveler.Ā
But donāt be mistaken. While some are opting for quiet beach vacations or leisurely wine tastings. More and more, women are choosing bold, immersive adventuresāthink of destinations such as Morocco, Colombia, Egypt, and Cuba. Places that challenge and could potentially transform them.Ā
āI think there are multiple reasons, including the fact that women are exhausted at being defined as mothers, wives, grandmothers, career women, etc, and theyāre facing the if not now, whenā question head on,ā Stacey Ray, owner of the female-founded travel company Sisterhood Travels, says.Ā
For many women in older generations (such as baby boomers and those in Generation X), travel may have once felt exclusively like something reserved for family vacations or something that you would do with a husband. But more and more women are taking the plunge and booking a ticket for one.Ā
āApproximately 40 percent of our clients are married women traveling solo,” Rays says. ā[Thatās] up about 15 percent over the last couple of years. The median age range is between 58 and 68 for married women traveling solo, and I think this demographic will continue to rise as other married women share the wonderful experiences theyāre having.ā
Stacey Ray/Sisterhood TravelsĀ
For Kelly Lewis, founder of the boutique travel company Damesly, says many of her clients travel simply because their spouses can’t or donāt want to.
āMost of my guests have partners or are married, but choose to travel solo because their partners canāt take time off work, or they donāt have an interest in traveling,ā Lewis says.
For writer and blogger Megan Padilla, she and her husband have different traveling styles. Plus, she loves the freedom.Ā
āItās incredible to travel exactly on your terms āto choose what matters most and how you want to spend your time and money without having to bend, cave, or compromise,ā Padilla says. āFor example, I love lingering over a spritz at a tiny cafĆ© in Rome. My husband doesnāt drink and isnāt interested in food, so if I were with him, Iād miss out on those little moments that make the trip truly mine.ā
However, for L.A.-based writer Carrie Bell, traveling alone became a necessity during a period of bereavement. And it ended up being exactly what she needed.Ā
āAfter my dad died, I took a solo road trip to the high desertāJoshua Tree, and Palm Springsāfor work. My husband couldnāt travel with me because he didnāt have the time off, so I had to go alone,ā she said. āIt ended up being incredibly special. The desert, especially Joshua Tree, was a place my dad took me as a kid on camping trips, and being there felt like reconnecting with him. I spent my days walking, crying, soaking in hot springs, watching sunsets, and trying to figure out how to move forward without him. That trip became a turning point. Now, I return often to the desert for solo escapes, itās where I go to recenter, reflect, and remember.ā
Spending time apart is actually goodāfor everyone.
Traveling alone, whether itās to itās a wellness retreat in Sedona or a bustling photography expedition in the Galapagos, offers many women an opportunity to reconnect with themselves, away from the demands of daily life. Itās not about leaving their marriage behind, but rather, about leaning into rest and independence.Ā
For Bell, traveling alone is part of her formula for keeping a healthy marriage. Time apart reinforces her and her husband’s time together.Ā
āItās important for me to have these experiences on my own as a way to forge my own identity and feel like a whole person,ā she says.
Nancy Arehart, a retired photographer from the RaleighāDurham metropolitan area of North Carolina, says that solo travel has only strengthened her marriage and was born out of necessity, as well as a love for the camera.
Stacey Ray/Sisterhood TravelsĀ
āAt the time, my husband and I were caregiving for my elderly parents, and we found it pretty necessary to go on solo vacations because one of us needed to be home to care for my parents,ā she says. āI decided, at the encouragement of my husband,Ā to do a photography-focused trip with a friend. I quickly discovered that I loved traveling.ā
Since then, solo travel has become a shared passion for both her and her husband, and Arehart has visited over 15 countries alone, including Antarctica, the Galapagos, Botswana, India, Africa, Brazil, Svalbard, and Peru.
āWe don’t always need to be physically next to each other to keep our marriage strong and thriving,ā she says. āEven though my parents are both deceased now, we still do our solo travel, but we make a point of scheduling a few vacations that we can do together each year as well.ā
Though older women are certainly leading the charge (in that Flight Centre study, the average age of a woman traveling alone was 52), younger women are also becoming more interested in traveling solo. According to travel public relations company ASA Luxuryās Travel Trends Report 2025, 58 percent of Gen Z women expressed an interest in traveling abroad alone, and 83 percent said they were inspired to do so by social media influencers and celebrities.
For some, however, itās as simple as considering the experiences of the women closest to themāand wanting more for themselves.
āMy husbandās grandmother did everything right for her generation,ā Bell says. ā[She] raised a family, kept a home,Ā but never traveled because her husband didnāt want to. After he passed, she realized sheād never seen anywhere beyond her hometown. That conversation made me realize: Iād rather dine alone and wonder if the maĆ®tre dā pities me than miss out just because my husband canāt come.”